One way inbound links are the holy grail of website marketing. It is the foundation upon which any successful website is built, and is is an important part of your direct marketing efforts in order to increase overall reach, link popularity and website traffic. Having quality inbound links will improve your website's visibility in search engine results, which ultimately results in more visitors to your website. The number of websites that link to your website is the main factor that help search engines determine your relevancy for a search term. Acquiring new links from other websites, using your keywords as anchor text, will help you improve search engine rankings. Search engines have also begun to rank the importance of the sites that link to you.
In other words if a highly ranked website links to you, it is considered more important than if an unranked site links to you. Therefore, it is important that you try and achieve inbound links from sites that are trusted by search engines. The best way to do this is to use Google's page rank facility to determine how Google views the site. It is important to remember that 85% of internet visitors use the search engines on a regular basis. Search engines beat all other media in driving visitors to websites. Moreover, the majority of users believe companies found in top search results are major brands which equals brand equity for you.
While the process of procuring 'inbound links can be a lengthy process, it is a worthwhile pursuit. It is something that you can do yourself, but employing an internet marketing company to do it for you can save you months and months of research and work. The first place to get good links are from human edited directories such as DMOX and the Google directory. Being listed in these places will do your website lots of good. Submit your site to high quality internet directories using your keywords as anchor text.
Make sure, however, that you submit your site to right category. Ask your suppliers and business contacts to provide a link from their site to yours. Because you are already doing business with them, this should be an easy task to accomplish. PR and article submission is an effective means of acquiring links. Press releases and articles with your URL embedded in the resource box will help you secure links in news articles about your company.
It will also help with creating awareness which may lead to unsolicited links from interested parties. You can never have too much relevant and unique content on your site. Search engines love it, and they will reward you with higher placement in search engine results. Update your site frequently. Getting links is crucial to the success of your website. Whether you decide to pursue this yourself, or employ a consultant to do this for you, it is something you must do.
Your success depends upon it.
The author of this article owns and operates an Internet Marketing Company in Ireland. Peter is actively engaged in marketing his Irish Gift Store and his Memorial Trees Company.